Market Research and data science since 1991
Founded in Lappeenranta in 1991, TAK started out as a one-man company. During the first years, it was soon discovered, that due to the ever-growing number of tourists from Russia, the local businesses were in need of reliable analysis about their traveling. To answer this shortcoming, TAK interviewed thousand Russian tourists at the eastern border stations. This was a success and the next year the research was repeated, and so was TAK Border Research born! Today we interview on average over 50 travelers each day, and employ around twenty research interviewers and analysts.
It wasn't clear in the beginning what was to be the direction of the company in the market research field, and research projects were done in many different areas, including customer satisfaction, travel and events, to name a few. Later, not only, but also because of TAK Border Research, it became evident that the direction was to be set in travel research. So, we set our mission to help our customers grow by providing better understanding of the travel sector!
We have a vision to make Finland the largest tourist destination in the Nordic countries.
We want our research reporting to be
Over the last 25 years, we have served hundreds of companies and organizations in Finland and elsewhere in Europe. We have conducted research in Finland, Russia and other countries in Europe.
With the technological development, we have seen the market research industry change. There is the general need of getting the results out faster and faster, yet keeping the same reliable and professional touch. Also, because the amount of data available has exploded, we understand, it is ever more important to provide customers with insights, which are presented in a simple and easy to understand way.
Therefore, we thrive to report the most important insights from the data, and not just deliver "the numbers".
We harness the technological development for our own use by utilizing the latest technological methods to automate many of the research processing, so that more time can be used for the analysis to find insights. This helps us to find out and report what is really going on behind the data!
We are really good at:
Here are some of the projects we've been working on lately
Read about what is going on with traveling in Finland and get the latest traveling figures from Visiittori.fi
By utilizing a variety of statistics and our own research data, we calculate tourism income and number of jobs created by tourism, for each municipality and province in Finland.
We use the Nordic method, in which, on top of traveler surveys, also companies are queried about the structure of their income between tourist and residents.
All results for different areas are comparable in this research!
Visit Finland Visitor Survey, TAK Border Research and Finnish in Estonia are all research projects concerning travelers between Finland and abroad.
We interview annually 20 000 foreign visitors at 12 different border stations, and 1000's of Finnish travelers, visiting Estonia, at ferries between Finland and Estonia.
This way we gather information, not only about travelers who visit Finland (profiles and motives), but also where these people travel in Finland, and how much they spend during their stay.
Understanding the tourism sector in Finland is the main goal of our travel research!
This is what they say
Our cooperation with TAK has worked in a flexible and efficient manner! Together we have found the best solutions and TAK has offered professional skills available to us!
Suvi Ahola, Project Manager, goSaimaa
Working with TAK is flexible. Data collection and processing is knowledgeable and we do not have to constantly monitor the quality of the work!
Jaana Kurjenoja, Chief Economist, Finnish Commerce Federation
Cooperation with TAK experts was smooth and quick! Their research helped us in allocation of resources and to find the right partners for our customers!
Marco Roth, Development Manager, FinnMedi
Are you interested in challenging yourself on the research field
We are always looking for good research interviewers
As a research interviewer, your work tasks revolve around talking to people. We currently employ around 15 interviewers, who work primarily at airports, harbours and land border stations.
At your work, you'll meet and interview foreign travelers who are about to leave Finland. One interview usually takes less than ten minutes.
We want to offer very flexible working hours and the opportunity to advance in one of the leading travel research companies in Finland.
If you feel the characteristics describe you, please send us an open application. In many of our projects, Finnish language skills are not required as a research interviewer.
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Our researchers are members of ESOMAR and following their code of conduct is a matter of honor for us